Governance
To succeed online you may be investing significant resources into your website and other online assets, such as PPC advertising, social media and email campaigns.
Without a clear understanding of how your website and other online assets are performing, you may be missing out on opportunities to improve engagement with your target audience.
You may be investing in tactics that are not effective, leading to wasted resources and missed opportunities to drive business growth. Additionally, without KPIs, it can be challenging to demonstrate the ROI of your online marketing efforts to stakeholders.
We can help you identify the most relevant KPIs for your business and implement the necessary tools and processes to measure and track them over time.
By formulating, setting up, and running the means to measure KPIs for website engagement and engagement with other online assets, we can help you gain insights into the effectiveness of your online strategy and make data-driven decisions to optimise your efforts for better results.